OnePlus India : Is OnePlus being dismantled? OnePlus, which was once recognized for revolutionizing the smartphone market with its launches and generating tremendous fan buzz, is now closing down. According to a source, OnePlus’ parent company, Oppo, is progressively winding down the company, albeit no official announcement has been made.
Android Headlines alleges that OnePlus has been “shut down and put on life support.” The publisher says its findings are based on a three-continent examination and market data from four independent analysis organizations.
This is not the first time OnePlus has seen a dramatic internal restructuring. As part of a company transition process, OnePlus combined some of its design and research teams with its parent company, Oppo, a few years ago, in 2021.
At the time, OnePlus indicated that agreement would allow them to share resources and accelerate product development while remaining autonomous. However, the change elicited conflicting reactions from fans. Now, the same shift is being remembered as another indication of how closely OnePlus’s future is linked to Oppo’s decisions.
Behind the Scenes: OnePlus’s Silent Decline
According to Android Headlines, multiple warning indicators indicate to OnePlus’ impending problems. According to the estimate, global exports will fall by more than 20% in 2024, from over 17 million to between 13 and 14 million.
The situation appears to be significantly worse in India and China, which represent for approximately 75% of OnePlus’ global exports.
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According to the analysis, OnePlus lost 32.6% of its market share in India, which will shrink to 3.9% by 2024. Approximately 4,500 retail locations offering OnePlus devices reportedly closed within the same period. The report also alleges that six Indian states discontinued selling OnePlus phones due to inadequate profit margins for retailers.
In addition, the brand fell short of its growth ambitions in China. According to the analysis, rather than rising, its market share will fall from 2% to 1.6% by 2024.
‘A brand on the verge of collapse.’
According to Android Headlines, OnePlus’ operations in Europe and North America have been reduced significantly. Given these circumstances, the report clearly argues that “this is a brand on the verge of collapse.”
The publication claims to have spoken with staff in North America, Europe, and Asia, and it supports its assertions with analyst data that “confirms what OnePlus is not saying.”
It also asserts that crucial choices are no longer taken by local teams. All essential strategic decisions are made directly from China.
Product Cancellation and Team Reductions
One of the more unexpected assertions in the study is about a canceled product. According to Android Headlines, both the OnePlus Open 2 Foldable and OnePlus 15s tiny flagship have been canceled and will not be released as planned.
If this allegation is accurate, it will be a disappointing conclusion for a company that once rejuvenated the worldwide smartphone market. After debuting with the OnePlus One in 2014, the firm gradually grew a loyal following and transitioned from a ‘flagship killer’ to a premium brand.
Recently, devices like as the OnePlus 15, OnePlus Pad 3, and OnePlus Watch have gotten positive feedback for their affordability and performance.
What happens to existing OnePlus users?
According to Android Headlines, Oppo has pledged that current OnePlus owners would continue to receive security updates and warranty coverage. However, the article also adds that if upgrades for existing models halt, the OnePlus brand may be discontinued.
Neither OnePlus nor Oppo have issued an official statement as of yet. However, based on allegations, facts, and firsthand knowledge, this investigation raises major concerns about whether one of the most well-known names in the smartphone industry is secretly bidding farewell.
OnePlus India CEO calls reports false
OnePlus India’s CEO declared in a post on X that “recent reports concerning OnePlus’s closure are untrue. OnePlus India continues to operate as usual.
Before sharing unfounded allegations, we ask that all parties check the facts from official sources.
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